
The alternatives: Calibri and Calibri Light For others, the font’s lack of distinct character gives it added gravitas. To some, the shapes of many of the letters have a very closed effect, making them look inelegant and dated. People have widely differing opinions about Arial. Because of its dark-gray scale, the font can look as if it has been highlighted in bold, which can come across as heavy and too forceful. But Arial can quickly make slides with text blocks, bullet points and about 400 words per slide appear overloaded. Pros and cons: Arial is solid and strong, which enhances legibility. Many companies have embedded their own brand fonts in their design, which they use primarily in marketing and communication. First and foremost, the font must match your corporate design. Of course, there’s nothing technically wrong with using Arial as a standard font – it’s used not only in PowerPoint presentations but also in Word and emails.īut there is an increasing trend to consciously choose a font that stands out from others. The standard: ArialĬompanies often argue that since Arial is installed on all computers and can be used everywhere, it should be used as the default font.

According to many contemporary typographers, Arial now looks disproportionate and outdated. In 2013, Arial was officially replaced by the newer Calibri.
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As a result, it quickly established itself as the standard Windows system font and held this position for over 20 years. It was developed by Robin Nicholas and Patricia Saunders who wanted to design a font that was particularly suitable for on-screen presentations. Since the 1980s, Arial has been the standard font in many presentations. Now that the different font families have been introduced, it’s time to start thinking about finding the right fonts for your PowerPoint presentation. This guarantees a degree of visual consistency. An added bonus is that they’re recognized by most computers and look the same no matter how they’re used. Current versions: Arial, Calibri, Myriad Pro, Corbel, Gill Sans, TahomaĬurrent versions of these fonts are standard in Windows and are all available in PowerPoint. Following the global evolution of this field, sans-serif fonts became widely used and world-renowned. It was particularly popular in the technical field. From then on, this minimalist typeface quickly gained in popularity. Sans-serif font family: Officially, the first sans-serif typeface was published in 1896. Current versions: Constantia, Cambria, Garamond and Georgia. As a result, this typeface family quickly became a favorite of the 19th century.

But its bold, block-like structure makes the transitional serif font family far more legible than its predecessor.

The individual letter strokes are still finished off by serifs. Transitional serif font family: Traditional serif is a more modern version of the serif typeface. However, due to its comparatively poor legibility, it is used today more as a decoration. The serif typeface was purposely designed to resemble handwriting. The letters were made up of separate individual parts that had to be assembled to fit together. The serif typeface, or font family, was the first typeface used for mass production. Serif font family: A serif is a decorative stroke that finishes off the end of a letters stem (sometimes also called the “feet” of the letters). They fall into three main font families: serif, transitional serif and sans-serif. Throughout the years, different typefaces and fonts have developed from different trends and intentions. After Johannes Gutenberg invented standardized letterpress printing in the mid-15th century, mass communication experienced a major boom.
